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How to Use Social Media Algorithms to your Marketing Advantage

It has become common business practice to ensure that your company has a strong presence online and on social media to make sure that your business is able to connect with its customers and provide a platform for you to grow your company’s fans and followers to a staggering level. We have seen a huge decline in how much money and importance is placed on physical adverts like billboards and television with many companies solely existing on special media and within their own websites and still doing very well for themselves. Social media is a great business tool that can be used to reach a huge amount of people all over the world without having to do much more than send a few messages or post a few pictures onto your newsfeed.

As we see a growing trend for online business there is a growing need for those companies that are not yet very present online to do so a s soon as they can, however for the older smaller companies that are not as familiar with the new ways of doing things it can be very easy to put off moving to social media and stick it out in the old way of running a business. Unfortunately, if you want to see a huge amount of company success and increase your overall profits you are going to have to move with the times. You shouldn’t be afraid of doing this as it takes minimal effort to set up and maintain a professional-looking business account and a lot of the hard work will occur naturally. If you are looking for ways to make the most of the social media algorithms then keep reading for the best tips around making sure your business prospers as a result of your online marketing.

What is a Social Media Algorithm?

The social media algorithm that is referred to is basically the program that selects new content for a users social media feed, the application will sort through the millions of posts that are released every day and include ones that a user is likely to enjoy based upon their search history onto their feed. As a business, it is important that you are doing everything you can to market your company within a specific industry so that people who have shown an interest in products similar to yours are more likely to discover your website and make a purchase.

 

Putting Out High-Quality Content on a Regular Basis

Content concept on a laptop screen

The golden rule to growing a strong social media presence that can be used to help develop your business would be to ensure that you are keeping your fans interested in the quality of your content and that you are posting on a regular basis to keep you and your business in the minds of your followers making them more likely to visit your stores. If you wish to see good results from your social media work and the marketing material you are producing then you have to stick to a strict posting schedule, you cannot allow yourself or your company to be forgotten about meaning that the content you are posting needs to be memorable and clear to audiences what is being sold, as well as constantly popping up on their social media feeds.

Most users of social media will check their accounts on a daily basis so if you are giving potential customers a daily reminder of your existence then it is more likely that they will visit you to make a purchase. Seeing good account ratings on your content will also make you stand out more to the platform and you will be moved up the search results list as your following grows.

Hashtags and Collaborating With Other Accounts

One of the best ways to use the instagram algorithm to your advantage and ensure that your business is benefiting from your social media work is to make sure that you are tagging high profile accounts and offering collaborations to help spread the word about your brand and the services or products you have on offer. By doing this you will likely see huge growth in your followers as you are bringing people into your brand who may have never discovered you before. This would have to be one of the most useful aspects of social media is that it allows you to show so many people about who you are as a company, this will help you to bring more profits in and increase your sales as people are likely to follow the opinion of something they trust on social media. At the least, you will definitely gain more followers for your business accounts that will go towards improving your stance in the virtual leaderboard in terms of popularity and fame.

How Texan Car Companies are Dominating the Marketing Game

The vehicle sale industry is one that has the potential to make a lot of money as there are some pretty big sales to be made with big profit margins for the business, however when it isn’t’ did right you may find the car sale business to be pretty stagnant. Like most sales roles it is very important to work on your sales technique and use unique marketing methods to draw in new customers. The more customers you have on your site the more likely it is that you will come across as a professional-grade company that can be trusted.

In recent years we have seen a huge increase in the success of Texan car companies with sales at a record high when compared to other areas of the world. With some of the most professional business minds in the industry running their stores it is no surprise that they are doing so well. Some say that using the more traditional sales methods world the best and when you consider how well some of Texas’ biggest car shops are doing you cannot argue with the results and the profit.

 

Offering a Quality Service

One of the most important things in any aspect of the business is to treat the customer with respect and offer a high-quality service, there is no excuse for bad customer service and if your skills are not up to scratch I would highly recommend that you consider making a change. It is said that the quality of service in Texan car companies is second to none with them truly showing that they care about their customers and want to find them a good deal on their next car. This is not always found in all companies that are out there which is apparent through the lack of high sales figures. This focus on customer service may not be the definitive factor but it certainly makes sense that those who value the customer would do better than those who don’t.

 

Special Offers and Deals

What many car sales businesses go wrong with is the lack of advertisements when it comes to their special offers or deals that could save the customer some money and encourage them to go ahead with a sale. In most Texan car companies it is clearly stated when the business has any special offers available, the whole point of a sale is to encourage potential customers to spend their money so it is only going to be effective if the customer knows about it. A great deal that a lot of car companies in texas offer is the sale of a vehicle on credit, meaning that a customer can take the car and make weekly payments to pay it off. This is a great business strategy as you can add interest while keeping the customer happy as they have access to their new car early.

 

Multi-Media Advertising and Marketing

Another great technique that is used by the majority of Texan car companies is the use of many forms of advertising, rather than focus their efforts and resources on one advertising platform it is common practice in Texas to advertise over a variety of platforms and to a wide range of people. This is very effective as you are going to spread the word about your company and the services you offer on a much wider scale than what you would by using a single platform to get your message across.

The Art of the Cold Call: How to Reel in new Clients

Making use of mass call centers to cold call prospective business clients would have to be one of the most effective ways to build awareness of your business and to increase sales and contacts. However, cold calling usually has very negative connotations associated with it and most businesses avoid giving callers the time of day, if you are going to be using cold calling as a marketing method then you should make sure to alter the way in which you approach a call to increase the chances that the person you are calling will listen to what you have to say.

In the current market, many people with the job of being a cold caller are required to make a certain quota of sales and in some places, workers will be paid on commission meaning that their employment relies upon being able to be a great salesperson. If you are finding that your clients are not staying 0on the phone and giving you a chance to give them your sales pitch then it may be time to change up your techniques. At the end of the day, your income may be reliant on your ability to sell and bring clients on board with a contract. Cold calling doesn’t have to be a negative process it was once considered and with the right sales techniques and customer relation skills you should be able to make your sales rate increase.

 

Tone of Voice

Your tone of voice is very important when it comes to getting new clients on board and building a strong rapport with them that could lead to further business in the future. Your tone of voice should have some energy and should convey that you are in a  good mood, even if you are not. Maintaining a positive atmosphere throughout your conversations is very important and will definitely help in convincing potential clients to make a purchase. Compared to the dire results you would likely receive if you were not enthusiastic through your tone of voice, it seems like a small change that would take little effort when you consider the extra sales you could make.

 

Any Special Offers?

As previously mentioned timing is very important within cold calling as once it is realized by the person on the receiving end of the call that you are trying to sell something, it is usually not long after that they hang up. This is why it is important that you are experienced with selling as you can implement sales techniques into your cold calling methods. You should also take into consideration the influence of a sale price or special offer when it comes to encouraging people to invest. If your company is offering any special deals then I would urge you to mention this immediately to your caller so they are immediately aware of the fact that they could save some money. By grabbing their interest in this way you are significantly increasing the chances of them going ahead with a sale as well as encouraging them to stay on the call for a longer time.

 

Engaging Your Clients

Each of the techniques mentioned previously is in aid of engaging with your prospective clients in a positive way that will help convince them to invest in your business, engaging with your clients is a great way to establish a solid framework for a good future business relationship. Making sure that you have a positive attitude towards your prospective clients is a great way to secure future business and increase your amount of sales.

 

Making a Sale

When it comes down to it, the way in which you secure a sale doesn’t matter, you should be doing everything you can to sweet talk your callers so that they are more likely to invest time and money in you and the company you represent. Many top cold calling companies claim that we use very unique marketing tactics to generate roofing leads for our clients. Following the idea that sales should be conducted in any way possible and that if you have your own skills that work you should be able to use them.

How Cosmetic Companies Utilise Celebrities to Attract Customers

The cosmetics industry is one with various different branches within it, from hair and makeup to more elaborate procedures such as botox and lip injections, the beauty industry would have to be one of the busiest industry-wide. When it comes to connecting with potential customers the beauty industry is also one of the most marketing-driven with many different methods of advertising to encourage more and more people to buy their products and increase chances of multiple sales and brand loyalty. One of the most effective methods of advertising would be the use of celebrity influence in advertisements and with celebrity endorsements to increase sales.

With so many new and innovative developments within the cosmetics company, there has been a lot of work available for celebrities who use their platform and large following to recommend certain products to their audience. One of the most recent developments that saw a huge boost in popularity is the benefits of microcannula for lip injections, with celebrities showing how these new needles left minimal scarring and bruising in comparison to the older version it saw a huge boost in sales thanks to celebrity influence.

 

Models Within Advertising

Beauty brands have been using perfect models and celebrities within their advertising campaigns for many years now, in the hope that seeing a familiar face of a celebrity who is very popular will encourage you to buy a product. This is very effective especially due to the influx of beautiful and popular celebrities that are part of the world we live in, for a small fee brands are able to show a celebrity using and endorsing a product to encourage the celebrities fans to go out and buy it for themselves.

 

Social Media Influencers

In recent years the social media platform of Instagram has given birth to many social media influencers who are all ready with their insane amount of followers to endorse products in return for a payment or partnership with a specific brand. For all involved, it seems like a good deal with the influencer gaining fame and fortune and the brand being able to reach a large number of potential customers very easily. With many social media influencers having huge amounts of fans and followers on a global scale thanks to their appearances on television it makes sense that beauty brands would use them to their advantage.

 

Promotional Codes

Another common occurrence within the cosmetics industry and the world of Instagram is the use of promotional codes and affiliate links offering a discount on some of the world’s biggest cosmetic companies. The influencer simply has to use a product within a post on one of their platforms and with a code offering a small discount the brand receives more custom whilst each time a customer uses the code the influencer receives a fee, this has to be one of the most profitable incomes sources for influencers due to the fact that they have so many followers.

 

Celebrity Collaborations

Another way in which celebrities are used by cosmetic brands to attract more customers is when a beauty brand teams up with a celebrity for a cosmetics product or collection. This is a great way to attract more customers to a brand as many collectors out there will want to purchase a product that has been made by their favorite celebrity. This is again something that is beneficial for both the brand and the celebrity involved in the product collaboration as both will receive the profit and the industry attention as well as the opportunity to come together to make something the customers will really love.

Sports Marketing: How It’s differs from Regular Advertising

It is important to decide where and how to invest your money in an advertisement when marketing any product, but in sports advertisements, there are a lot more factors to consider such as age and geographical location. It also comes in many forms from physical items like tickets to events, merchandising of popular teams as well as services such as personal trainers or injury therapists. Below is some helpful advice that further explores what sports advertisement is and how to use it effectively to boost your business.

Sports Advertising

Sports marketing can endorse a brand name such as a company or sports club, as well as physical equipment like football boots or tennis rackets. It can include items directly linked to a sporting event such as season tickets, on the other hand, it also includes the sales of items that are unrelated to sports but contain merchandising of sports teams and events such as a Manchester United themed pencil case or a teddy bear of the Olympics mascot. Whilst regular advertising follows the traditional four ‘P’s of marketing; Product, Price, Promotion, and Place, sports advertisement follows another four which are Planning, Packaging, Positioning, and Perception.

Traditional Advertising

Traditional marketing consists of billboards, flyers, and newspaper ads. These advertising methods are often dependent on a local audience as these types of marketing are on physical objects which can add to costs as well as limit the amount that you can produce. These types of advertisements are slowly decreasing in popularity with the rise of the internet. Nowadays most people have access to the internet through their computer and more importantly through our smartphones. We now use our phones and the internet they provide constantly and as such mobile adverts are a great way to improve chances of your advert meeting its intended audience. This has only increased during lockdown with most of us going outside less and less so we do not see billboards that typically fill city streets, nor do we intend to touch as many flyers or newspapers. This is true of all advertisements but impacts sports advertising in particular.

Target Audience

It is important to considerer your target audience when mattering any product or service, but it is arguably even more important in sports marketing. In sports marketing, it is important to understand which sports and sporting events appeal more to which people. For example, boules and goals typically draw in an older and often more upper-class audience when compared to volleyball or break dancing. If we were in different times, then traditional marketing could potentially be more useful when trying to reach an older demographic. Instead, target channels, radio stations, and websites typically frequented by these older demographics. Similarly use social media platforms such as Instagram or Snapchat to target those of a younger demographic. Another important factor to consider in sports marketing that is often overlooked is geographical location. It should appear obvious but if you are merchandising for Liverpool Football Club then targeting your advertisement in Liverpool where there are more supporters means that they are more likely to buy your product and thus you will make more of a profit. Likewise, if you are holding a local sports tournament then it would also make sense to focus your advertisement on the area surrounding the event as people as less likely to travel to watch it the farther away they are from it.

The Consumer

When a customer buys sport-related products or services they often require different needs than regular items. For example, whilst sports clothes should strive to be fashionable their main goal is designed for practicality. Another aspect is that of one’s physical and mental health, so products and services such as sporting equipment or personal trainers need to appositely fit the customer’s desires in a safe manner. Customers might also require information about a certain sport if they are wanting to get into it but are unsure of the equipment and clothing they will need. A parent might come in with a list of gear for soccer that their child needs for school but is unsure of what some items are or what would be appropriate for their child. This is why it is necessary for retailers to have sufficient knowledge of the sports their stock is used for.

Why it is Important to Build a Positive Customer Relationship to Succeed

Whether you’re working as part of a larger-scale company or if you’re planning on running your own business, there are plenty of things you need to consider on a daily business to ensure your success in your current role. From expenses to uniforms, or from branding to marketing, there is always something you can be focussing on to maximize the effectiveness of the business you’re involved in. However, no matter if you’re working within a privately owned business or if you’re working on running your own, one of the most important things you have to keep on top of is your relationship with your customers.

 

At the end of the day, your customers are there to ensure your business is able to succeed, so ensuring you have a positive relationship with each of your customers should be a top priority. If you’re not entirely sure just how important positive customer relationships should be, or if you’re not sure how to build the best relationships with your customers, we’re here to provide some insight to get your business into the best possible position it can be.

 

Why Are Customer Relationships important?

There are a number of reasons why customer relationships are viewed as something of great value to any company or business. If your business is there to provide a service, good customer relationships are key to ensuring your business is viewed in a more positive light. Building better customer relationships are the road to ensuring you have a lot of steady, repeat business, with customers keen to return. Not only that but if you build a good rapport with your customers, it also opens up the opportunity for them to recommend your business to their friends and family. This will be even more likely if your business is viewed as friendly and you’re viewed as an approachable person. Good reviews tend to be better with a more positive relationship with the customers, with them able to pull on personal experiences rather than vague responses.

 

How Can You Build Customer Relationships?

If you’re uncertain as to how to build better and stronger customer relationships, there are plenty of ways to get started. A good place to start may be to think about some of your more regular customers and test yourself on how well do you know me. It may be worth checking out some questionnaires and seeing how many of the questions you can answer about your customers. The better you know them, the more likely you are to build a more positive relationship as you can talk about things you’re aware that the customer likes, or even, in a more business-related sense, you can tailor your services to better fit the customer’s personality and preferences.

 

If you find yourself struggling to answer any questions about your customers, it may be worth striking up more conversations with them. If you’re waiting on a payment or something similar going through, why not ask them what shows or films they’re currently watching or whether they have any holidays planned for the summertime. These small details are great to know as they aren’t overly intrusive but also allow for easier conversation as many of us enjoy a variety of content. You never know, you both may love the same show or have a favorite film director. Something you’ll be able to discuss whenever the customer comes into your business.

 

Don’t Overstep Your Bounds

One thing you must be careful of is being too intrusive. It should go without saying, but you should never ask overly personal questions, especially with people you’re only acquainted with. Keep any questions light and breezy and focus on questions that may help you understand the customer’s interests and hobbies rather than their personal life. Asking the wrong or inappropriate questions can have negative consequences, you could potentially lose the customer entirely if they’re made to feel uncomfortable, or it may even negatively impact your employment if people believe you to be overly intrusive.

 

The key is finding a happy medium. Make sure your customer feels valued, show an interest in their interests and make sure their experience with your business isn’t too impersonal. They’ll be far more likely to come back and may even look forward to doing business with you or your company.

How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize about Instragam is that it is the perfect marketing tool if you know how to use it right.

 

Like all social media, Instagram allows you to reach millions of people around the world. What other advertising techniques give you this sort of reach? For those of you that are not familiar with how Instagram or general marketing works, you may not understand how a social media platform can be utilized as a marketing tool but worry not. Here are just some of the ways that you can use Instagram as a marketing tool.

 

Built-in marketing tools

If you take the time to dig a little deeper into all the settings that come with your Instagram account, you will quickly learn that this is a platform that has marketing in mind. If you are looking to advertise your products via Instagram post, the application actually has a very helpful tool. If you think that your posts aren’t getting enough attention, you can actually promote them. Instagram does promotion in a way that is slightly different than other social media platforms as they don’t just have set promotion options. You are completely in control of how many people can see your posts and how long your posts are promoted for, all with differing costs.

 

You can use this tool to bring some attention to a product or service that you believe isn’t getting enough attention and followers don’t even matter as these posts will be promoted all over Instagram.

 

Engagement

Arguably one of the best forms of marketing is engagement. Engagement allows you to really reach out to your consumer and let them know all about your product and company. Social media is a great way to do this as it allows you to engage with your consumers on a more personal level. A way in which companies have been engaging with their buyers is via Instagram stories. Instagram has a large range of funny filters and games that can be played via stories and playing these with your consumers makes your company seem more approachable and also more memorable.  One of the more popular games that people have been playing with their consumers is using the who is more likely to trend on instagram filter. Using this filter, companies are able to engage with their customers by relating to the most popular Instagrammers and drawing in new demographics.

Tanya Charlotte

Enthusiastic about Internet and online marketing, YouTube and social media to be exact, love to learn new things everyday, I also have a dog and two cats which I can't live without. You can train with me at the GYM 4 times a week and I'll never pass a good movie on Friday nights.