Visual Customer Service in the Digital Age

  Social media is no longer only used for marketing, but it has also become a powerful tool for customer service. Social customer service was ranked as one of the top six customer service trends in 2014. The reality is, customers want to interact with brands and businesses on a daily basis. The only way …

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Social Media: A is for Appropriate

  Social Media Breakfast I am amazed at how many people appear to not think too much before they post something online when they’re using social media like Facebook and Twitter. I guess some of it is to do with the immediacy and ‘socialness’ (is that a word?!) of social media but that, for me, …

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Give Staff Access to Social Media?

  One of the concerns that I hear all the time from businesses large and small is worrying that by getting involved in social media they will open themselves up to “bad” things being said about them online. My first response to this comment is that if anyone is going to say “bad” things about …

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