Entries Published On January, 2021
Visual Customer Service in the Digital Age
Social media is no longer only used for marketing, but it has also become a powerful tool for customer service. Social customer service was ranked as one of the top six customer service trends in 2014. The reality is, customers want to interact with brands and businesses on a daily basis. The only way …
Social Media: A is for Appropriate
Social Media Breakfast I am amazed at how many people appear to not think too much before they post something online when they’re using social media like Facebook and Twitter. I guess some of it is to do with the immediacy and ‘socialness’ (is that a word?!) of social media but that, for me, …
Social Media Experts – are they everything they say they are?
Social Media Expert As someone who specialises in social media and online marketing it’s interesting to me to see how many people are coming into the market offering their services in this arena as a Social Media Expert (can I say at this point that I consider myself to be a specialist, not an …
Give Staff Access to Social Media?
One of the concerns that I hear all the time from businesses large and small is worrying that by getting involved in social media they will open themselves up to “bad” things being said about them online. My first response to this comment is that if anyone is going to say “bad” things about …