How Cosmetic Companies Utilise Celebrities to Attract Customers

The cosmetics industry is one with various different branches within it, from hair and makeup to more elaborate procedures such as botox and lip injections, the beauty industry would have to be one of the busiest industry-wide. When it comes to connecting with potential customers the beauty industry is also one of the most marketing-driven …

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Sports Marketing: How It’s differs from Regular Advertising

It is important to decide where and how to invest your money in an advertisement when marketing any product, but in sports advertisements, there are a lot more factors to consider such as age and geographical location. It also comes in many forms from physical items like tickets to events, merchandising of popular teams as …

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Targeted Advertising: What is it and How does it Work?

Targeted advertising has always been around, in the past people were targeted with advertising based on demographics such as age and gender. The targeted advertising we have now is a much more developed version of that as people are targeted based on their likes and interests rather than what group they fall into. As advertising …

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How To Optimize Your Online Blog for Maximum Exposure

It is a mind-boggling fact that the internet is only a little over twenty years old. It only just became able to drink in America. Yet you would be forgiven for thinking the internet has been around forever. Considering how big a part of our day to day life it has now become. But with …

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How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize …

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Visual Customer Service in the Digital Age

  Social media is no longer only used for marketing, but it has also become a powerful tool for customer service. Social customer service was ranked as one of the top six customer service trends in 2014. The reality is, customers want to interact with brands and businesses on a daily basis. The only way …

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Social Media: A is for Appropriate

  Social Media Breakfast I am amazed at how many people appear to not think too much before they post something online when they’re using social media like Facebook and Twitter. I guess some of it is to do with the immediacy and ‘socialness’ (is that a word?!) of social media but that, for me, …

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Give Staff Access to Social Media?

  One of the concerns that I hear all the time from businesses large and small is worrying that by getting involved in social media they will open themselves up to “bad” things being said about them online. My first response to this comment is that if anyone is going to say “bad” things about …

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