The Art of the Cold Call: How to Reel in new Clients

Making use of mass call centers to cold call prospective business clients would have to be one of the most effective ways to build awareness of your business and to increase sales and contacts. However, cold calling usually has very negative connotations associated with it and most businesses avoid giving callers the time of day, …

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How Cosmetic Companies Utilise Celebrities to Attract Customers

The cosmetics industry is one with various different branches within it, from hair and makeup to more elaborate procedures such as botox and lip injections, the beauty industry would have to be one of the busiest industry-wide. When it comes to connecting with potential customers the beauty industry is also one of the most marketing-driven …

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Sports Marketing: How It’s differs from Regular Advertising

It is important to decide where and how to invest your money in an advertisement when marketing any product, but in sports advertisements, there are a lot more factors to consider such as age and geographical location. It also comes in many forms from physical items like tickets to events, merchandising of popular teams as …

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How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize …

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