Targeted Advertising: What is it and How does it Work?

Targeted advertising has always been around, in the past people were targeted with advertising based on demographics such as age and gender. The targeted advertising we have now is a much more developed version of that as people are targeted based on their likes and interests rather than what group they fall into. As advertising …

Continue reading

How To Optimize Your Online Blog for Maximum Exposure

It is a mind-boggling fact that the internet is only a little over twenty years old. It only just became able to drink in America. Yet you would be forgiven for thinking the internet has been around forever. Considering how big a part of our day to day life it has now become. But with …

Continue reading

How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize …

Continue reading

Why the Automotive Industry is Still a Strong Investment

The events of 2020 have left the world in a confusing place financially. Due to the closure of businesses and the dive in stock prices, those that do invest have been left wondering what industry they can trust to invest their money in. It can be hard to tell which industries are thriving and which …

Continue reading