The Guide To Simple Marketing Strategies you Need to Know

If you are a business owner, then you will know just how important marketing is for your business. Marketing is what gets your business out there and what gains you the popularity that you desperately need in order to be a success.   The world of marketing has had quite a shift in the last decade …

Continue reading

Is Gender Specific Marketing Dying Out: An Opinion Piece

The world has become increasingly complex. Thanks in no small part to the advent of the internet and, primarily, social media. But this complexity isn’t a bad thing in every respect. Thanks to the internet, social media, and social activism we have seen massive strides taken for the civil rights movements across the world. LGBTQ+ …

Continue reading

Tips to Building a Powerful Instagram Business Account 

If you are a business owner, then you are probably more than aware that most businesses are taking their marketing online. The use of social media platforms for businesses has completely revolutionized the way in which businesses operate and social media platforms have cashed in on this.   In order to cater to the vast amount of businesses …

Continue reading

How Vaping Went from an Unknown to a Marketing Marvel

A vape is a type of electronic cigarette that was created to feel like smoking without having as many negative health impacts. A vape is made up of a power source, usually, a battery, an atomizer, and a container like a small tank. It was called a vape as instead of inhaling smoke the user …

Continue reading

The 5 Most Competitive Marketing Areas in Business

Anyone who has spent any time working in the field of marketing will tell you just how cutthroat and competitive a business can be. Survival of the fittest is a term that gets thrown around a lot when discussing the competition aspects. It is not a career path that is for the faint of heart …

Continue reading

6 Of the Best Blogs to Follow for Ace Marketing Advice

For your business to the seeth amount of success that you want it to you will need to become well versed in the current and most effective methods of marketing, marketing refers to the advertisement and content that you create to spread the word about your business and the products or services you have available. …

Continue reading

The Art of the Cold Call: How to Reel in new Clients

Making use of mass call centers to cold call prospective business clients would have to be one of the most effective ways to build awareness of your business and to increase sales and contacts. However, cold calling usually has very negative connotations associated with it and most businesses avoid giving callers the time of day, …

Continue reading

How Cosmetic Companies Utilise Celebrities to Attract Customers

The cosmetics industry is one with various different branches within it, from hair and makeup to more elaborate procedures such as botox and lip injections, the beauty industry would have to be one of the busiest industry-wide. When it comes to connecting with potential customers the beauty industry is also one of the most marketing-driven …

Continue reading