A Thorough and Detailed Guide – How to Become a YouTuber?
You have already established a great number of friends list on Facebook and followers on Instagram/Twitter. What’s next? It’s time to conquer YouTube.
But if you have encountered some troubles in increasing your followers and friends on other social media platforms, YouTube is no exception. It takes a lot of effort, time, and patience before you can increase internet visibility.
Now, how to become a YouTuber? Good question and you came to the right place. In this comprehensive and detailed guide, you will know how to thrive in your first-ever YouTube channel. Without further ado, let’s start!
Why Would You Become a YouTuber Today?
In 2019, there are over 31 million YouTube channels, and the number is expected to grow in the coming years. Why do people create channels on YouTube? Why should you become a YouTuber this 2020? Read on for more information!
Let’s be honest! Most YouTubers have established channels on the platform to earn money. How does monetization work? Simply, companies create ads that get placed at the beginning of your content. Then, every time a viewer watches an add all the way thru, you will get paid.
But it is easier said than done. There are various requirements to meet. Most commonly, you should have at least 1,000 subscribers. Once you acquired this number, your videos should generate a minimum of 4,000 Watch Time Hours over a year.
It is also important to comply with the platform’s policies and guidelines. Then, make sure you have an AdSense account.
What else? You can sign up your own sponsors, promote your products/services, build an affiliate relationship, establish a separate paid video stream, or build a Patreon account.
When you’re starting out, your main goal is to increase your subscribers and watch time hours. After that, aim higher.
It Opens Doors for Many Opportunities
Apart from earning money, YouTube opens doors for incredible opportunities. What are these opportunities? Well, you can have the chance to spread your message to different parts of the globe. You can educate and become an inspiration for your target niche. You can also build a business without investing thousands of dollars.
However, there’s no magic in everything. There’s always proper timing. Plus, you need to work hard to make your dreams happen.
Starting a YouTube channel allows everyone to learn new skills. You would know how to edit your content, shoot good footage, understand hashtags, and learn Search Engine Optimization.
That’s not all! Your speaking skills will be on a different level, be articulate, and spontaneous, too. You can also overcome your jitters when talking to cameras.
Be a Brave and Strong Person
It’s fun to get lots of positive, encouraging, and uplifting comments whenever you post your content. But it’s disappointing and stressful to receive some hateful feedback. It’s normal! You cannot please everyone, remember.
At first, haters might affect your confidence and emotional well-being. But learn how to be tough and strong. Deal with any criticism positively. Also, you need to have thick skin and a soft heart, too.
If you cannot handle negative comments, don’t waste your time reading any of them. Instead, focus on your craft and interest. Don’t forget you have a variety of supporters that won’t leave you behind.
Change People’s Lives
As a beginner, your main purpose in starting a YouTube channel is to earn money or express your creativity. But it goes beyond that. In fact, your content can inspire others and even change people’s lives.
In times of pandemic, people can’t go to malls to be entertained. Your video can be a lifesaver. Whether you want to inform or make people laugh, your content can change your viewer’s perspective.
What to Do Before Starting a YouTube Channel?
Determine Your Niche
When delivering a speech to a group of audience, you think of a topic that would leave them in amazement. Establishing a YouTube channel is no exception. Before you post content, you decide on your niche. What kind of YouTuber do you want your audience to remember? What type of content do you like to provide?
The secret here is to identify your expertise, hobbies, and interests. If you are a mentor in real life, you could cover informative topics based on your experience. If you’re a fitness coach, create and develop content about healthy eating and workouts. If you love music, you can post some of your song covers on your channel.
However, other YouTubers overlook the importance of identifying their niche. Don’t do the same thing. Once you’re aware of your interests, you can stay organized, maintain consistency, start strong, and attract a relevant audience.
When you become an expert in a specific niche, you can diversify your content. If your videos are about song covers or baking tips, you can explore fashion and beauty depending on your preference.
Identify Your Goals
After knowing your niche, determining your goal comes next. What’s your main purpose in creating a YouTube channel? Do you want to create something informative, provide tutorials, share stories, or entertain people?
Whatever your purpose, write it on a piece of paper. Then, divide your goals into chunks. Every time you achieve something, don’t forget to reward yourself.
Having specific objectives in mind gives you direction. Don’t just cover everything as a new YouTuber. Focus on a specific niche and goal to be consistent.
Have you ever watched the Unbox Therapy of Lewis Hilsenteger? Not yet? If you try to browse his channel, most of his videos are product reviews. What do you think his primary goal? Probably, he wanted to provide his audience with an unbiased, realistic, and reliable opinion on a specific product/service. No wonder he now have over 16 million subscribers this 2020.
3 Steps to Create Your YouTube Channel
Before you can watch/like videos or subscribe to channels, you need a Google Account. But without a channel, you don’t have a public presence on the platform.
If you already have a Google account, it’s time to create a channel to upload videos, make playlists, and comment. To establish a channel, use your mobile phone, computer, tablet, and other devices.
Sign in To YouTube
Open the app on your smartphone or go https://youtube.com/. Within a second or two, you can access the application or website right away.
Go to YouTube Settings
In the top right corner of the screen, be sure to click on your profile icon. Then, click Settings.
Create Your Channel
Under the settings, click on “Create a channel.” After that, decide whether you want to create a channel using a business or a personal channel.
What’s next? Select a category. There are many options to choose from, including product/brand, arts/entertainment/sports, or company institution/organization.
That’s it! You have just created your YouTube channel.
Effective and Trendy Content Ideas
Since you knew your niche/goal and established a channel, what would be your first-ever content?
It is essential to brainstorm video ideas. It’s all right if you run out of ideas. It’s part of the process. The trick is to look for other channels in your niche. What do they publish? Of course, you cannot copy them. What you need to do is to incorporate it into your idea to come up with something new.
Then, consider the interests and pain points of your target viewers. A video content that addresses their needs and incites their curiosity is critical.
If you have a fitness channel, you could provide tips on how to work out, tackle vitamins/supplements, discuss a yoga routine, provide weight loss advice, share your fitness journey, offer meal plans/dietary information, handle a full-length workout, and more.
For product review data, you can feature a new product on your channel and share your personal feedback. Be honest, fair, and unbiased. You have to be straightforward and reliable, too.
For technology video ideas, you can declare love for a specific gadget, tour beta releases for OS, talk about new processor releases, deep dive on other tech topics, show off your device specifications, explore technology timelines, and more.
Video Development and Presentation
You have finally chosen a specific topic. Then, prepare an outline of what you want to talk about. You can also be spontaneous. Since you are a beginner and are a bit afraid of the camera, plan out your video in advance.
When preparing your content, be a good storyteller. Start strong and end strong. Within the first seconds of your video, capture your viewer’s interest. Once you have established the trust of your audience, present something fun in the middle of your content. After that, end with a bang.
Avoid any dull moments. Sometimes, it is good to throw a few jokes. But be sure your audience would find your pick up lines relatable.
Importance of Content Schedule
Consistency plays a crucial role in the life of YouTubers. How to achieve and maintain consistency? Well, a content schedule can make it happen. It guarantees your subscribers to expect new videos on scheduled dates. More than that, a content schedule gives YouTubers a proper timeline, enabling everyone to organize efforts and remain on track.
What’s the best schedule to publish your content? For beginners, you may upload your videos on a daily basis. This does not only help you attract a new audience, but also increase your Watch Time Hours.
However, it can be overwhelming, especially when you handle everything on your own.
Let’s be realistic. You cannot deal with scriptwriting, shooting, and editing by yourself.
Why don’t you try a weekly schedule? As soon as you are acquainted with the job, you can increase your output. Also, you would not compromise quality because you have a lot of time to prepare.
Don’t be a quantity-centered YouTuber. Always strive to quality, innovation, and excellence as well.
Impact of High-End Equipment in Your Content & Necessary Devices You Should Have
While there are many factors to increase your subscribers, creating quality videos should be on top of your priority. Before, you needed to be tech-savvy to provide content in High Definition. Things have changed today. With the right equipment, crystal-clear, and quality videos will be easy to achieve.
What are the devices you need to invest in nowadays? Well, there’s a lot. Usually, you need a camera, microphone, tripod/gimbal stabilizer, lighting, and video editing software.
What’s the most important piece of equipment you should have? It’s probably the camera. Remember, you don’t need the most expensive DSLR. As long as it can record at least a 1080p video, it is good to go.
If you are in a tight budget, quality webcams or camcorders could suffice. Once you’re earning, upgrade to mirrorless cameras and DSLRs.
Mirrorless cameras, for example, have become the go-to type of option for photographers and video creators because of their fantastic shooting capability. In terms of size, they are lighter and more compact than expected.
Mirrorless cameras are relatively flexible. You can use them in recording videos at the comfort of your home and shooting vlogs while moving around.
Top and popular brands consist of Sony, Fujifilm, Nikon, Canon, Olympus, and more.
DSLRs are also favored among new and experienced YouTubers for their high-quality performance. Their adaptability in any low light situation, video recording quality, and fantastic performance are the main reasons why they are an incredible investment.
Yes, DSLRs might break your bank at first. But you can avoid constant and expensive replacement along the way. You can use it for photography and videography, too.
Probably, you always watch videos on YouTube. What’s your experience when you opened quality videos with poor audio? It’s disappointing, right?
When you already have a good camera, pair it with a quality microphone. If you want to know how to be a successful YouTuber, invest in an advanced microphone.
Of course, cameras and laptops have built-in microphones. But the audio quality is terrible and disappointing. While they are able to record, they cannot eliminate ambient sounds.
Nothing can really beat a different microphone from a trusted and credible company online.
Microphones come in various types. Popular options include USB microphones, condenser microphones, shotgun microphones, and lapel microphones.
Before, it was hard to correct unsteady footage in video production. But it has been easier with gimbal stabilizers or tripod nowadays. Each of these tools is a great solution for stabilizing both of your videos and photos.
If you don’t have enough financial resources, a tripod is available at a competitive rate. When you like something innovative and state-of-the-art, gimbals will be your best bet. Built with weights and motors, these tools can balance your camera or smoothen out your content.
One of the hassles of YouTubers is when recording in dimly lit areas or indoors. This is where the perfect lighting equipment can come into play.
If you’re shooting where there’s enough light, you can still consider any lighting equipment. It will not only enhance the brightness of your setup but also lighten up the mood.
Types of lighting equipment consist of a softbox, umbrella light, ring light, and on-camera lighting.
Video Editing Software
There are two ways to polish your video. You can either hire a video editor or use the software. If you are a beginner and don’t have enough budget, using the best video editing application should be on top of your mind. Aside from the affordable cost, any editing software can ensure quality results.
However, be wary when searching for the right solution online. Don’t be tempted to take advantage of the cheapest option. Direct your attention to software that is available at a fair and reasonable rate for your peace of mind. You can check what do most YouTubers to edit their videos.
How To Become a YouTuber – Optimizing Your Channel
You have uploaded some videos on your channel. Your job does not stop there! Optimizing your platform should not be ignored.
Here are a few hacks to consider and implement:
Include the Right Keywords in Your Channel Name
On websites, businesses use on-page metadata. You can also do the same thing on your YouTube channel.
For those who are in a process of creating a channel, you should place keywords properly. If you find it confusing, seek assistance from a reliable expert for your convenience.
Incorporate About Us Page
In digital marketing, the About Us page is often underutilized. New YouTubers, for instance, are confused about how it really works. If you are one of them, don’t feel ashamed. It is simply the first 48 characters that show up in search results.
After including keywords in your channel name, fill out this section for viewers to understand who you are. When done right, the About Us page can serve as a snippet of your content.
Utilize Channel Keyword Tags
Under Advanced Settings, you get a maximum of 100 characters intended for applying tags. When done effectively, it allows YouTube and even Google to index your channel for search. Therefore, it is imperative to provide more relevant information.
But don’t stuff the keywords. While it worked years ago, your content might disappear from the search result. So, be careful.
Update your Channel Trailer Once in a While
Another way to optimize your channel is to update its trailer. Where to begin? Introduce yourself enthusiastically, keep it short and quick, and ask viewers to subscribe vocally and textually.
Try to Publish Long Videos
The video watch time is one of the most important ranking factors. Known as audience retention, watch time means your audience have found value in your video to remain on your content.
To enhance watch time, produce long videos. Unfortunately, it is tricky to accomplish. You can disperse interesting information throughout your content. Don’t give everything in the first few seconds of your video. You can provide an idea, expand it, and give engaging/relatable examples.
Be energetic and spontaneous, too. Don’t be stiff and nervous. Go with the flow and be yourself. Plus, avoid something scripted.
Focus on the First 15 Seconds
Viewers can decide whether or not your video is valuable within its first 15 seconds. If your content does not generate millions of views, examine your intro. Add some energy, reliability, interest, and power to your preview to keep your audience occupied and satisfied.
Ways to Capture Your Target Audience’s Interest and Attention
There are millions of YouTube channels according to studies. While it can be an advantage for the platform, it can be a headache for aspiring YouTubers out there.
Yes, the competition is tough, and getting your audience’s interest can be a headache. Now, how to stand out from the rest and create internet visibility? Read on for further information!
Create Something Interesting, Timely and Relatable
Boring videos won’t guarantee additional subscribers and millions of views on YouTube. Although the process is complicated, try to offer something your viewers can relate to. Make it interesting and timely. Also, ensure its accuracy and reliability to turn a new visitor into a potential subscriber.
Practice Makes Perfect
We’re not born with a perfect skill and talent. But we can nourish our expertise and knowledge thru constant practice.
In recording videos, for example, new YouTubers might struggle a lot. Well, it’s normal and part of the process. With continuous practice and commitment, you can master the craft. Also, take constructive criticism positively.
Focus on Your Title
Book titles encourage us to take action. The video title is the same thing. When it is unique, it would be easy to incite interest among our audience.
When developing video titles, make it search-friendly. This means you have to include keywords. To search for the right keywords, use Google Trends and other reliable platforms.
You can also identify popular search titles in the search bar of YouTube. All you have to do is to type in specific words and study the results.
But make sure they are relevant to your video. Don’t just include keywords that don’t give background to your viewers at all.
Apart from that, include a hook. Be sure your title is compelling enough to promote click-throughs. You can write something that evokes curiosity. You can try questions, descriptive adjectives, and lists. But don’t overdo it.
Another thing is to keep your title as short as possible. Avoid long titles as not everyone has enough time to read it. Restrict your title to at least 60 characters and omit unnecessary words.
Apart from the video title, the thumbnail can capture your viewer’s interest. But how to make it effective. Some of the best practices are highlighted below:
- Take advantage of the right thumbnail size. The image should be at least 1280 X 720p.
- Utilize a great photo. It should be of the highest quality.
- Include the title text. Add text heading on your thumbnail as the image alone is not as efficient as you think.
- Use the right font. Also, utilize a strong design and add memorable colors.
- Develop a branded thumbnail template. People look for something consistent, after all.
- Employ a good contrast. Rely on a trusted and experienced specialist if the need arises.
- Honesty is the best policy. Never clickbait your viewers. Any misleading thumbnail might hurt your reputation as a YouTuber.
- Take advantage of the best thumbnail maker. While it requires extra cost, the results are immediate and worthwhile.
A customized thumbnail can also boost conversion rates, maximize search traffic, spread your message, increase interactivity, and speak about your skills.
Tag Your Video with Many and Relevant Keywords
Have you heard of YouTube tags? What are they? Video tags are phrases or words developed to give your video some contexts.
Experts consider tags as a critical ranking factor in the platform’s search algorithm. Similar to metadata, tags give Google and YouTube enough information about your content.
Your first tag should be your target keyword. Also, you can combine focused and broad tags, too. Note, use video tags that are at least 3 words in length.
Share Links to Other Social Media
Promoting your videos is essential to the success of your channel. Whether you have a good number of followers on Instagram/Twitter and friends on Facebook, market your content.
It can help increase traffic, click-throughs, visitor conversion, views, monetization, likes, comments, and shares.
If you don’t have accounts on Facebook, Twitter, and Instagram, create one now today!
Email Newsletter is Key
Aside from social media platforms, you can include a link to your video in your email newsletters. Just make sure your email looks professional, relevant, and responsive to ensure high open-rates over time.
How To Keep and Increase Your Subscribers?
Let’s say you have millions of views and a good number of supporters. Don’t relax. Your main goal here is to keep your subscribers entertained and increase your followers.
Never Underestimate the Advantage of Power Playlists
Many YouTubers are confused between playlists and Power Playlists. Well, they are quite the same. But the latter is better. While playlists are organized by topic, Power Playlists are organized by outcomes.
Branding watermark is the go-to subscriber hack. It worked before. In this 21st century, however, branding watermark is completely ignored. What’s the most excellent alternative? Instead of a watermark, you could try something new and cool. A YouTube subscribe button is effective. When done according to the industry’s highest standards, you could generate at least 70% more subscribers.
Reply to Comments
Editing your next video requires a lot of effort. Perhaps, you don’t have enough time to reply to every comment from subscribers.
Even if you have a busy schedule, find ways, and exert effort to respond to comments. Just put yourself in the shoes of your subscribers. How does it feel when a popular YouTuber reply to your feedback? It feels good, isn’t it? Then, they might recommend your channel to their colleagues, neighbors, relatives, and other close friends.
This might add hundreds or thousands of subscribers to your supporters in the long run.
Your channel icon represents your YouTube channel. That’s why it is necessary to use the design or style that best matches your needs.
If you’re a personal brand, utilizing a high-res headshot is a smart idea.
If you’re operating a company channel, a version of the logo is perfect.
Heart Good Comments
Aside from replying to feedback, you can heart positive comments. It is not only easy but also effective.
Studies show that heart notifications can guarantee 300% more clicks, leading to extra views and subscribers.
Whenever a subscriber leaves a positive and solid comment, give it a heart. This will encourage them to visit your channel again and finally hit the subscribe button.
Use Strong CTAs (Call to Actions)
You have a strong trailer. You have an interesting title and thumbnail. Then, end your content with a strong call to action. Tell viewers to subscribe to your channel or watch other related videos.
For that reason, you can avoid any guesswork or encourage new viewers to subscribe.
Qualities of a YouTuber
“How can I be a YouTuber?” You may ask. Everyone can be a YouTuber, but only a few succeed. What is the secret? Possessing good qualities can be crucial to your success.
Your subscribers or viewers wait for your uploads. What will happen when you don’t have a consistent content schedule? They might look for the same channel and get subscribed. While video editing is not easy, be consistent with your uploads. Then, follow your schedule.
Patience is a Virtue
Don’t lose hope when your video does not generate views. It’s part of the process, and you have to be patient.
When shooting or editing videos, it does not happen overnight. It necessitates extra effort from you. Without enough patience, you might sacrifice quality in your content.
Strive for Excellence
Before uploading your content, review it a couple of times. You can ask a close friend for some help and constructive criticisms. Be happy when you receive undesirable comments. Then, examine and modify your video. That’s it! You can now upload it to your channel!
A Good Listener
Another quality of successful YouTubers is being a good listener. When subscribers raise questions or suggest something profitable, recognize their efforts. Then, find out if it’s possible.
How to become a YouTuber? This is a question that clings to the mind of everyone. We really hope this guide gives you a brief overview. If you have questions or other concerns, share your thoughts, and we will try our best to help.
Enjoy expanding your channel and inspiring others!