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How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize about Instragam is that it is the perfect marketing tool if you know how to use it right.


Like all social media, Instagram allows you to reach millions of people around the world. What other advertising techniques give you this sort of reach? For those of you that are not familiar with how Instagram or general marketing works, you may not understand how a social media platform can be utilized as a marketing tool but worry not. Here are just some of the ways that you can use Instagram as a marketing tool.


Built-in marketing tools

If you take the time to dig a little deeper into all the settings that come with your Instagram account, you will quickly learn that this is a platform that has marketing in mind. If you are looking to advertise your products via Instagram post, the application actually has a very helpful tool. If you think that your posts aren’t getting enough attention, you can actually promote them. Instagram does promotion in a way that is slightly different than other social media platforms as they don’t just have set promotion options. You are completely in control of how many people can see your posts and how long your posts are promoted for, all with differing costs.


You can use this tool to bring some attention to a product or service that you believe isn’t getting enough attention and followers don’t even matter as these posts will be promoted all over Instagram.



Arguably one of the best forms of marketing is engagement. Engagement allows you to really reach out to your consumer and let them know all about your product and company. Social media is a great way to do this as it allows you to engage with your consumers on a more personal level. A way in which companies have been engaging with their buyers is via Instagram stories. Instagram has a large range of funny filters and games that can be played via stories and playing these with your consumers makes your company seem more approachable and also more memorable.  One of the more popular games that people have been playing with their consumers is using the who is more likely to trend on instagram filter. Using this filter, companies are able to engage with their customers by relating to the most popular Instagrammers and drawing in new demographics.

Tanya Charlotte

Enthusiastic about Internet and online marketing, YouTube and social media to be exact, love to learn new things everyday, I also have a dog and two cats which I can't live without. You can train with me at the GYM 4 times a week and I'll never pass a good movie on Friday nights.