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How to Use Social Media Algorithms to your Marketing Advantage

It has become common business practice to ensure that your company has a strong presence online and on social media to make sure that your business is able to connect with its customers and provide a platform for you to grow your company’s fans and followers to a staggering level. We have seen a huge decline in how much money and importance is placed on physical adverts like billboards and television with many companies solely existing on special media and within their own websites and still doing very well for themselves. Social media is a great business tool that can be used to reach a huge amount of people all over the world without having to do much more than send a few messages or post a few pictures onto your newsfeed.

As we see a growing trend for online business there is a growing need for those companies that are not yet very present online to do so a s soon as they can, however for the older smaller companies that are not as familiar with the new ways of doing things it can be very easy to put off moving to social media and stick it out in the old way of running a business. Unfortunately, if you want to see a huge amount of company success and increase your overall profits you are going to have to move with the times. You shouldn’t be afraid of doing this as it takes minimal effort to set up and maintain a professional-looking business account and a lot of the hard work will occur naturally. If you are looking for ways to make the most of the social media algorithms then keep reading for the best tips around making sure your business prospers as a result of your online marketing.

What is a Social Media Algorithm?

The social media algorithm that is referred to is basically the program that selects new content for a users social media feed, the application will sort through the millions of posts that are released every day and include ones that a user is likely to enjoy based upon their search history onto their feed. As a business, it is important that you are doing everything you can to market your company within a specific industry so that people who have shown an interest in products similar to yours are more likely to discover your website and make a purchase.


Putting Out High-Quality Content on a Regular Basis

Content concept on a laptop screen

The golden rule to growing a strong social media presence that can be used to help develop your business would be to ensure that you are keeping your fans interested in the quality of your content and that you are posting on a regular basis to keep you and your business in the minds of your followers making them more likely to visit your stores. If you wish to see good results from your social media work and the marketing material you are producing then you have to stick to a strict posting schedule, you cannot allow yourself or your company to be forgotten about meaning that the content you are posting needs to be memorable and clear to audiences what is being sold, as well as constantly popping up on their social media feeds.

Most users of social media will check their accounts on a daily basis so if you are giving potential customers a daily reminder of your existence then it is more likely that they will visit you to make a purchase. Seeing good account ratings on your content will also make you stand out more to the platform and you will be moved up the search results list as your following grows.

Hashtags and Collaborating With Other Accounts

One of the best ways to use the instagram algorithm to your advantage and ensure that your business is benefiting from your social media work is to make sure that you are tagging high profile accounts and offering collaborations to help spread the word about your brand and the services or products you have on offer. By doing this you will likely see huge growth in your followers as you are bringing people into your brand who may have never discovered you before. This would have to be one of the most useful aspects of social media is that it allows you to show so many people about who you are as a company, this will help you to bring more profits in and increase your sales as people are likely to follow the opinion of something they trust on social media. At the least, you will definitely gain more followers for your business accounts that will go towards improving your stance in the virtual leaderboard in terms of popularity and fame.

Tanya Charlotte

Enthusiastic about Internet and online marketing, YouTube and social media to be exact, love to learn new things everyday, I also have a dog and two cats which I can't live without. You can train with me at the GYM 4 times a week and I'll never pass a good movie on Friday nights.