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Targeted Advertising: What is it and How does it Work?

Targeted advertising has always been around, in the past people were targeted with advertising based on demographics such as age and gender. The targeted advertising we have now is a much more developed version of that as people are targeted based on their likes and interests rather than what group they fall into. As advertising has been around for so long people learned to switch off and ignore adverts which forced companies to adapt and improve to regain consumer attention.

Algorithm

Now, most adverts are online adverts, these adverts remember anything that we have previously searched for and recommend products and services based on your own past searches. It works thanks to a development called cookies, all of your internet activities are tracked and now saved to a file called a cookie. An example of how this works is if you were to go onto Amazon and search for a Taylor Swift CD, Amazon would save this information as a cookie. Then if you go onto another website, that website will read this cookie, will know what you have previously been searching for, and generate adverts based on this, such as Taylor Swift merchandise. Another example of targeted advertising many people will be familiar with is how the instagram algorithm works, it will recommend posts to you based on your previous likes, accounts you interact with, and how frequently you use the app to tailor the experience for you. This can be a complicated topic that brings up many questions in relation to things such as privacy so we’re going to answer some of the most commonly asked questions about what targeted advertising is and how it works.

 

Is this an invasion of my privacy?

Many people see this to be an invasion of their privacy, they think that their activities on the internet are only seen by them and don’t think that information should be shared across websites. However, it is not an invasion of privacy as most websites now ask when you enter them to accept cookies, if you accept this then you’re giving them permission to read these files and generate targeted adverts. It’s also important to remember that any information you put into the internet is tracked, if it can be tracked then advertisers will always use it to get as much information about you as possible to be able to send you the most suitable targeted adverts. Unfortunately, if you see it as an invasion of privacy there is little that can be done as most websites now use cookies.

 

Do targeted adverts work across devices?

In short, yes they do. If you search for a product on your mobile phone then it’s possible to see targeted adverts based on that search when you’re on your laptop. As there are no regulations around targeted adverts then advertisers can pretty reliably guess who you are based on a number of factors such as your location and logging into the same sites, such as Facebook, on different devices. Advertisers claim they don’t keep sensitive information in these files but because of the lack of regulations, it’s hard to define what is classed as sensitive information.

 

What can I do about it?

This type of advertising will be around for a long time but there a few simple things you can do for some additional protection online. The best thing is to install an ad blocker as this will prevent any ads at all, targeted or not. You can also use an incognito mode which allows you to browse privately online.

Why it is Important to Build a Positive Customer Relationship to Succeed

Whether you’re working as part of a larger-scale company or if you’re planning on running your own business, there are plenty of things you need to consider on a daily business to ensure your success in your current role. From expenses to uniforms, or from branding to marketing, there is always something you can be focussing on to maximize the effectiveness of the business you’re involved in. However, no matter if you’re working within a privately owned business or if you’re working on running your own, one of the most important things you have to keep on top of is your relationship with your customers.

 

At the end of the day, your customers are there to ensure your business is able to succeed, so ensuring you have a positive relationship with each of your customers should be a top priority. If you’re not entirely sure just how important positive customer relationships should be, or if you’re not sure how to build the best relationships with your customers, we’re here to provide some insight to get your business into the best possible position it can be.

 

Why Are Customer Relationships important?

There are a number of reasons why customer relationships are viewed as something of great value to any company or business. If your business is there to provide a service, good customer relationships are key to ensuring your business is viewed in a more positive light. Building better customer relationships are the road to ensuring you have a lot of steady, repeat business, with customers keen to return. Not only that but if you build a good rapport with your customers, it also opens up the opportunity for them to recommend your business to their friends and family. This will be even more likely if your business is viewed as friendly and you’re viewed as an approachable person. Good reviews tend to be better with a more positive relationship with the customers, with them able to pull on personal experiences rather than vague responses.

 

How Can You Build Customer Relationships?

If you’re uncertain as to how to build better and stronger customer relationships, there are plenty of ways to get started. A good place to start may be to think about some of your more regular customers and test yourself on how well do you know me. It may be worth checking out some questionnaires and seeing how many of the questions you can answer about your customers. The better you know them, the more likely you are to build a more positive relationship as you can talk about things you’re aware that the customer likes, or even, in a more business-related sense, you can tailor your services to better fit the customer’s personality and preferences.

 

If you find yourself struggling to answer any questions about your customers, it may be worth striking up more conversations with them. If you’re waiting on a payment or something similar going through, why not ask them what shows or films they’re currently watching or whether they have any holidays planned for the summertime. These small details are great to know as they aren’t overly intrusive but also allow for easier conversation as many of us enjoy a variety of content. You never know, you both may love the same show or have a favorite film director. Something you’ll be able to discuss whenever the customer comes into your business.

 

Don’t Overstep Your Bounds

One thing you must be careful of is being too intrusive. It should go without saying, but you should never ask overly personal questions, especially with people you’re only acquainted with. Keep any questions light and breezy and focus on questions that may help you understand the customer’s interests and hobbies rather than their personal life. Asking the wrong or inappropriate questions can have negative consequences, you could potentially lose the customer entirely if they’re made to feel uncomfortable, or it may even negatively impact your employment if people believe you to be overly intrusive.

 

The key is finding a happy medium. Make sure your customer feels valued, show an interest in their interests and make sure their experience with your business isn’t too impersonal. They’ll be far more likely to come back and may even look forward to doing business with you or your company.

How To Optimize Your Online Blog for Maximum Exposure

It is a mind-boggling fact that the internet is only a little over twenty years old. It only just became able to drink in America. Yet you would be forgiven for thinking the internet has been around forever. Considering how big a part of our day to day life it has now become.

But with the rapid growth of the internet, we have also seen a massive saturation in the amount of content out there. Gone are the days of a small handful of sites dominate the scene. Now there are hundreds upon hundreds of sites relating to any given topic.

This is why it can be difficult for a newcomer to make their voice heard on the world wide web. No matter what it is you are doing. Selling a product. Posting movie reviews. Providing tech support. You are going to be facing some serious competition. And to get a leg up on them, you need to know how to optimize your online blog to receive maximum exposure.

Optimization

What does optimization actually mean? It can be difficult to comprehend how a blog can be optimized. In this age, the search engine algorithm is the be-all and end-all of any website. If you aren’t showing up on the front page, you aren’t going to get any exposure.

Optimization is the process of refining every aspect of your blog to make it both visually appealing and algorithm appealing. There are a number of different methods you can employ to successfully do this. We are going to cover a few below.

Strong Links

It might be confusing to think of a link as being strong or weak. But the links you use on your page matter. They matter more than most people realize. For instance, if you are linking to a lot of unrelated websites that have nothing to do with your blog, chances are the algorithm will assume it is spam and rank you down.

Whereas linking to related sites that have a good following and nice layout will play in your website’s favor. It will boost your standing. This process can be difficult so we suggest talking to an expert like healthylinks.net to get a better understanding of how to proceed.

Layout

Your site layout is important. For two reasons. Firstly impressions are the first reason. A website with a strong design and proper layout is going to entice new visitors to look around and encourage them to read what you have to say or engage your services.

The second reason is accessibility. Your website needs to be simple and easy to navigate. Any visitor needs to be able to find the information they seek with extreme ease. No hiding topics or pages deep in link trails. Including a working search function is a strong move.

This also affects your website standing. A good looking website will get more favorable reviews. And the algorithm can pick up on complaints and compliments relating to website design.

Community

The best way to increase your exposure is to work with other blogs. We aren’t talking about renting advertising space, but building a working relationship with other creators or businesses. You can link to each other’s pages to boost both your standings. This also shows visitors that you are actively participating in the community you are part of. This is a great sign to any potential clients and only serves to help maximize your exposure.

 

How To Use Instagram As a Marketing Tool

As social media has risen in popularity and become a staple part of our everyday lives, it has received a lot of backlashes. Instagram has become one of the main targets for this backlash and is believed to be ‘egotistical’ and the perfect tool for the self-absorbed. However, what a lot of people don’t realize about Instragam is that it is the perfect marketing tool if you know how to use it right.

 

Like all social media, Instagram allows you to reach millions of people around the world. What other advertising techniques give you this sort of reach? For those of you that are not familiar with how Instagram or general marketing works, you may not understand how a social media platform can be utilized as a marketing tool but worry not. Here are just some of the ways that you can use Instagram as a marketing tool.

 

Built-in marketing tools

If you take the time to dig a little deeper into all the settings that come with your Instagram account, you will quickly learn that this is a platform that has marketing in mind. If you are looking to advertise your products via Instagram post, the application actually has a very helpful tool. If you think that your posts aren’t getting enough attention, you can actually promote them. Instagram does promotion in a way that is slightly different than other social media platforms as they don’t just have set promotion options. You are completely in control of how many people can see your posts and how long your posts are promoted for, all with differing costs.

 

You can use this tool to bring some attention to a product or service that you believe isn’t getting enough attention and followers don’t even matter as these posts will be promoted all over Instagram.

 

Engagement

Arguably one of the best forms of marketing is engagement. Engagement allows you to really reach out to your consumer and let them know all about your product and company. Social media is a great way to do this as it allows you to engage with your consumers on a more personal level. A way in which companies have been engaging with their buyers is via Instagram stories. Instagram has a large range of funny filters and games that can be played via stories and playing these with your consumers makes your company seem more approachable and also more memorable.  One of the more popular games that people have been playing with their consumers is using the who is more likely to trend on instagram filter. Using this filter, companies are able to engage with their customers by relating to the most popular Instagrammers and drawing in new demographics.

Why the Automotive Industry is Still a Strong Investment

The events of 2020 have left the world in a confusing place financially. Due to the closure of businesses and the dive in stock prices, those that do invest have been left wondering what industry they can trust to invest their money in. It can be hard to tell which industries are thriving and which are taking hits due to the effects of the pandemic, however, there are some industries that have remained dependable.

 

One of the main industries that have continued to remain a strong investment in the automotive industry. Though as a nation we have been asked to stay at home whenever possible, people have still had the need to travel and the transport industry is still as busy as ever. No matter what events occur, there is always going to be a need to travel and so you can always depend on the automotive industry as a strong investment.

 

Here is why the automotive industry has been able to remain strong and why you should invest.

 

Future Investment

With the closure of several production plants in Europe and North America, it is true that the worth of the automotive industry has taken a slight dive. Though this may be seen as a negative thing at first glance, you must also acknowledge that this is actually extremely beneficial when it comes to investing. The current prices of stocks in the automotive industry are low, which means you will be able to purchase them at a price that you have never been able to before. This applies to some of the bigger branded automotive companies such as Ford, which are usually quite hard to invest in. It is important to note that the current climate that is making the stock prices lower will not last forever. As the world starts to return to normality, so will the costs of stocks. This means that the low investments that you make now can be turned around and you could make some substantial profit as a result.

 

Dependency on Cars

Something that has unfortunately arisen as a part of the pandemic is an increase in loans being taken out. Usually, when taking out loans, banks will require some sort of collateral as a confirmation that the loan will be paid back in full. The main item that people will use as collateral is their car, as that is an important item and so people are more likely to complete the payment for it.

However, you cannot use an item as collateral for the bank if you do not own this. Because of this, a lot of people have been paying the remaining balance of any finance agreement that they have on their car. This has produced a huge boost in local economies, especially for smaller car businesses that have taken a hit during covid. So if you want to invest in the automotive industry but have no interest in being part of larger companies, you could always invest in smaller businesses and see just as much return.  However, this does not apply to every state. If you are in Florida, read about the changes to florida’s title loan regulations as some banks are not allowing people to use their cars as collateral, which means there has been no change in the local automotive economy.

 

Conclusion

Even if you don’t feel entirely confident in the automotive industry right now, remember that there will always be a need for cars and you will always have the opportunity to make a profit as the industry improves and as new aspects of the automotive industry are introduced.

Tanya Charlotte

Enthusiastic about Internet and online marketing, YouTube and social media to be exact, love to learn new things everyday, I also have a dog and two cats which I can't live without. You can train with me at the GYM 4 times a week and I'll never pass a good movie on Friday nights.